Job Description

Job Overview

Be part of an amazing story. Macy's is more than just a store. It's a story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

The Associate, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on business multi-category marketing initiatives. In this role, you will be a strategic partner to the Director, Marketing Strategy, collaborating closely with key stakeholders to craft compelling brand stories that resonate with consumers and drive business growth.

What You Will Do

• Support the Sr. Director, Marketing Strategy, to translate brand objectives into actionable marketing plans across key timeframes, categories, and event types.
• Gather product priorities in collaboration with merchants, to support marketing plan development.
• Analyze data and utilize customer insights to inform development of marketing plans.
• Develop innovative marketing activations (events, pop-ups, etc.) to generate excitement and engage target audiences on an emotional level.
• Work collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
• Lead the planning and execution of marketing tactical support, including:
• Collaborate with merchants on all information needed for creative style-outs and presentations including messaging and product priorities.
• Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
• Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
• Conduct post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.
• Support the team in fostering a collaborative and results-oriented marketing environment.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Skills You Will Need

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.

Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.

Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.

Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.

Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.

Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.

End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.

Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.

Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Who You Are

• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Minimum 5-7 years of experience in developing and executing marketing plans.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
• Occasionally required to move about the workplace and reach with hands and arms
• Requires close vision.
• Able to work a flexible schedule based on department and company needs

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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